Google has announce that they will be dividing the search in two parts one for mobile, another for desktop.That means that if your website is not mobile responsive and a potential customer is search for your type business on a mobile device you website will not be found in the search results. This in itself should be enough to get more to realize that having a mobile responsive website is no longer an option as it will effect your bottom line online.
Google is not just launching the mobile search index to run alongside its desktop index, it will become the primary index. While Google is clearly placing a great deal of focus on mobile traffic here, quite what the implications are for websites is not yet clear. While it could certainly be argued that people searching from their mobiles need the most up to date information, desktop searchers may well feel they’re getting a raw deal by being delivered results from an index that is less up to date.